Australian Influencer Marketing Legal Templates
Legal templates for influencer marketing. Built for Australia.
Choose your template, download it instantly, fill in the blanks, and sign. No law firm required for the paperwork.
Browse Templates About UsTemplates designed for how campaigns actually work
Eight documents covering the most common influencer marketing arrangements. Each one is ready to use and built around Australian law.
Influencer Agreements
Influencer Agreement
The standard brand-to-influencer agreement. Covers deliverables, fees, content rights, disclosure and post dates.
Influencer Agreements
Influencer Agreement (Fee + Gifts)
For campaigns where the influencer receives both a fee and gifted products as part of their compensation.
Agency Agreements
Agency and Influencer Agreement
For agencies engaging influencers directly in their own name. The agency is the contracting party, not the brand.
Agency Agreements
Influencer Agreement (Agency as Agent)
For agencies acting as agent for the brand. The brand is the contracting party; the agency facilitates.
Long-term Partnerships
Brand Ambassador Agreement
For ongoing brand ambassador relationships. Covers exclusivity, deliverables over a term, and ambassador obligations.
UGC Agreements
UGC Content Agreement (One-off)
For a single UGC commission. The brand owns the content by assignment. No posting required.
UGC Agreements
UGC Content Agreement (Fixed Term)
For an ongoing UGC supply arrangement over a set period. Recurring content the brand owns — same ownership model, built for a rolling relationship.
Event Documents
Influencer Event Consent and Release
One signed page per attendee, and your event footage is safe to use in marketing. Fast to collect at the door or by digital link.
Why Social Law Docs
Built for Australian campaigns
Every template is drafted around Australian law — the ACL, AANA Code of Ethics, AiMCO Code of Practice, ABAC rules and state child employment laws where they apply.
Covers what campaigns actually need
Deliverables, fees, gifting, content rights, usage rights, post dates, boosting, exclusivity and disclosure — all addressed clearly.
Plain English throughout
Both sides can read the agreement and understand it without a law degree. Clear definitions, short clauses, and prompts that tell you exactly what to fill in.
Backed by a law firm
Social Law Docs is affiliated with Social Law Co, an Australian law firm working in the influencer marketing space.
How it works
Choose & Buy
Choose your template and buy it online.
Download
Download it instantly as a Word document.
Fill the blanks
Fill in the shaded fields. Every prompt tells you what goes where.
Sign & Go
Sign electronically and start the campaign.
Need more than a template?
Some deals need tailored terms. If you want a template reviewed, changed or negotiated for a specific campaign, or you want advice on which document fits your situation, Social Law Co can help.
Contact Social Law CoNot legal advice. Social Law Docs sells document templates, not legal advice. Templates are general documents and are not tailored to your circumstances. You should obtain your own legal advice before relying on any template. Buying a template does not create a lawyer-client relationship between you and Social Law Docs or Social Law Co. If you need legal advice, contact Social Law Co.