Agency UGC Content Agreement
For agencies commissioning UGC from a creator for a brand client. The agency owns the content and can pass ownership or licence to the brand.
Includes GST. Download instantly as a Word document.
Who this template is for
- •Marketing, creative and social agencies commissioning UGC for a client
- •Agencies that need to own creator content and hand it to the brand
- •Creators supplying UGC to an agency rather than direct to a brand
What it is
A UGC content agreement built for the agency-in-the-middle situation. The agency commissions content from a creator, owns all of it by assignment, and can assign or licence it to the brand – its client. The brand is named but is not a party. The creator's obligations are owed to the agency.
What's inside
- •Agency-as-principal structure: the agency contracts in its own name and for the brand's benefit; the brand is named but takes on no obligations.
- •Full assignment: the agency owns every piece as it is created, and can assign, novate or licence it to the brand without the creator's consent.
- •Organic and paid use, separated: unlimited, indefinite organic use built in; optional limited-term paid use with its own fee, channels and territories.
- •Editing and AI consent: the agency, the brand and anyone acting for them can edit, adapt, version and reformat the content, including with AI tools, within set limits.
- •Restraint (non-compete): an optional competitor restraint with a named competitor list.
- •Contributor release: a built-in release (Annexure A) for anyone other than the creator appearing in the content.
- •Working files, warranties, GST, tax and super: raw files on request, assignment warranties, moral rights consent, GST handling, and tax withholding and superannuation considerations where applicable.
How easy it is to use
- •Fill in Part A once – parties, brief, deliverables, approvals, fees, use rights and restraint. Prompts guide every field.
- •Part B holds the terms; where Part A and Part B differ, Part A wins.
- •Electronic signing supported; reuse it for every creator engagement across every client.
Who this is for
- •Marketing, creative and social agencies commissioning UGC for a client
- •Agencies that need to own creator content and hand it to the brand
- •Creators supplying UGC to an agency rather than direct to a brand
Problems it may help you avoid
- •Commissioning content for a client but not being able to hand the client clean ownership.
- •Missing releases for other people who appear in the content.
- •Missing working files needed to repurpose content across the brand's channels.
- •Uncertainty around revisions included in the fees and approval processes.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- when you are the brand contracting the creator directly, with no agency in the middle (use the standard UGC content agreement instead);
- with legal employees (it is made with independent contractors in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.