Brand Ambassador Agreement
A fixed-term ambassador deal: monthly posts for monthly pay, with discount codes, affiliate commission and exclusivity built in. For ongoing partnerships, not one-offs.
Includes GST. Download instantly as a Word document.
Add to cartWho this template is for
- •Brands appointing a creator as an ongoing ambassador over a set term
- •Creators entering a recurring partnership who want deliverables, pay and exclusivity defined up front
- •Agencies structuring ambassador programs for brand clients
What it is
A fixed-term agreement for an ongoing brand ambassador relationship. The creator commits to monthly posts and the brand commits to monthly remuneration, across a defined term. It also makes provision for affiliate and discount-code commission options.
What's inside
- •Fixed term with monthly cadence: a defined ambassadorship period with monthly posts for monthly remuneration.
- •Commission item: handling of discount codes and affiliate links, so tracked-sales commission is documented, not assumed.
- •Exclusivity across the term: competitor restrictions that hold for the whole relationship, not just around a single post.
- •Late-payment protection: what happens if the brand pays the monthly fee or commission late.
- •Usage rights, disclosure, GST, tax and super: organic vs paid usage split, disclosure on every post, and GST, tax and super treatment around fees and commission.
How easy it is to use
- •Complete Part A once to set the term, monthly deliverables, fee, commission and exclusivity.
- •Prompts guide every field; no legal drafting required.
- •Electronic signing supported. Reuse it to onboard each new ambassador.
Who this is for
- •Brands appointing a creator as an ongoing ambassador over a set term
- •Creators entering a recurring partnership who want deliverables, pay and exclusivity defined up front
- •Agencies structuring ambassador programs for brand clients
Problems it may help you avoid
- •The classic ambassador dispute where 'ongoing' was never defined: how many posts, which platforms, what pay.
- •Untracked or unpaid affiliate and discount-code commission.
- •A creator promoting a competitor mid-term because exclusivity was assumed, not agreed.
- •Disclosure gaps repeated across every post in a long campaign.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.