Entertainment Industry Managerial Agreement
The core agreement for a manager or agency that represents a creator on an ongoing, exclusive basis. It sets the commission, the services, the money handling and the term. Plain English, fill in Part A, everyone signs.
Includes GST. Download instantly as a Word document.
Who this template is for
- •Talent managers and agencies representing creators, influencers and performers on an ongoing basis
- •Creators signing with a manager who want clear, fair terms before they commit
- •Agencies moving a creator onto a proper exclusive management arrangement
What it is
An exclusive management agreement between a Manager (a performer representative) and a Creator (a performer), for influencer marketing, content creation and related entertainment work. The Manager sources and negotiates deals, handles the money, and takes a commission on Receipts. The Creator keeps ownership of their name, image and content. It covers the ongoing relationship, not a single campaign.
What's inside
- •Agreement details (Part A): the parties (including an optional Creator Company), industry and territory, term and auto-renewal, commission rate, agency service fee, the Manager's services, and what counts as Creator Activities.
- •A clearly defined commission: a full Receipts definition, with optional carve-outs for gifts and non-cash benefits and for creator-marketplace income, plus post-termination commission rules.
- •A separate agency service fee (ASF): a brand-side fee the Manager can charge that does not reduce the Creator's commission.
- •Money handling done properly: trust account handling, financial statements, annual accounting and record-keeping tied to the laws where the Manager operates.
- •State fee-cap and disclosure prompts: built-in reminders to check statutory fee caps, licensing and information-statement requirements before signing.
- •Restraints built to hold: exclusive appointment, non-solicitation and severable restraint wording drafted to be reasonable and enforceable.
- •Cooling-off waiver annexure: a ready-to-sign waiver reflecting the New South Wales cooling-off requirement where applicable.
How easy it is to use
- •Fill in the shaded Part A fields. Everything in [square brackets] is a prompt telling you what to enter.
- •No legal drafting required. The terms in Part B stay the same; you only complete the agreement details.
- •Add or remove services and Creator Activities so the schedule matches the actual arrangement.
- •Supports electronic signing, signing in counterparts, and section 127 company execution. Reusable for every creator you sign.
Who this is for
- •Talent managers and agencies representing creators, influencers and performers on an ongoing basis
- •Creators signing with a manager who want clear, fair terms before they commit
- •Agencies moving a creator onto a proper exclusive management arrangement
Problems it may help you avoid
- •Disputes over what commission applies to, and whether gifts or marketplace income are caught.
- •Fee-cap breaches from ignoring state-based limits on what a performer's representative can charge.
- •Trust-account and accounting problems that come from vague money-handling terms.
- •Arguments about who can chase work, sign deals and receive payment during the term.
- •A creator leaving for a competitor and taking the Manager's contacts and roster with them.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- where the Manager will employ the Creator rather than represent them as an agent and independent contractor;
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.