Influencer Agreement
The essential one-off agreement for a paid influencer post. A brand pays a creator a fee for content and the right to use it. Plain English, sign and go.
Includes GST. Download instantly as a Word document.
Add to cartWho this template is for
- •Brands running a single campaign or a small set of posts with one creator
- •Creators who want clear, fair terms before they post for a fee
- •Small agencies or managers papering a straightforward paid post
What it is
A brand-to-influencer agreement for a one-off, fee-only campaign. The brand pays cash; the creator makes the content, posts it, and licenses the brand to use it. The creator keeps ownership of the content and grants a usage licence, rather than handing the content over.
What's inside
- •Campaign schedule (Part A): the parties, what content, which platforms, post dates, the approval process, disclosure requirements, usage rights and the fee.
- •Usage rights that split organic from paid: separate usage periods for organic use versus paid ads and boosting.
- •Disclosure done right: how the influencer must disclose the commercial nature of the arrangement.
- •Moral rights and tax: moral rights consent so the content can be edited and reformatted, GST handling, and tax withholding wording.
- •Talent release annexure: a signed release for anyone featured in the content who is not the influencer.
How easy it is to use
- •Fill in the shaded Part A fields. Everything in [square brackets] is a prompt telling you what to enter.
- •No legal drafting required. The terms in Part B stay the same; you only complete the campaign details.
- •Supports electronic signing and signing in counterparts. Reusable for your next one-off campaign.
Who this is for
- •Brands running a single campaign or a small set of posts with one creator
- •Creators who want clear, fair terms before they post for a fee
- •Small agencies or managers papering a straightforward paid post
Problems it may help you avoid
- •Arguments over whether the brand can run the post as a paid ad, and for how long.
- •Disclosure breaches under the AANA Code and the ACL that come from insufficient ad disclosure.
- •Confusion over who owns the content versus who is licensed to use it.
- •Unclear payment terms and GST treatment on the fee.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.