Influencer Agreement (Agency as Agent for the Brand)
For when the brand is the contracting party but an agency signs and administers the deal on the brand's behalf. The agency acts as agent, not principal.
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Add to cartWho this template is for
- •Brands who use an agency to run a campaign but want to be the actual contracting party
- •Agencies acting as the brand's agent rather than engaging the creator in their own name
- •Creators dealing with an agency who need to know who they are really contracting with
What it is
A one-off fee-plus-gifts influencer agreement between the brand and the creator, where an agency signs and manages the deal as the brand's agent. The brand takes the usage rights and carries the obligations; the agency administers the campaign without becoming the principal.
What's inside
- •A dedicated agency-as-agent item: identifies the agency and confirms it is acting as the brand's agent, not as a party in its own right.
- •Brand as principal: the brand takes the usage rights and holds the core obligations, even though the agency signs.
- •Fee, gifts and late-payment wording: covers the fee, non-cash benefits, and what happens if payment or gifts are late.
- •Usage rights, disclosure and talent release: organic vs paid usage split, #ad disclosure, moral rights consent and a talent release annexure.
How easy it is to use
- •Complete Part A, including the agency-as-agent details. Prompts guide each field.
- •One template covers the three-cornered brand / agency / creator set-up without custom drafting.
- •Electronic signing supported; reuse for every agency-run campaign.
Who this is for
- •Brands who use an agency to run a campaign but want to be the actual contracting party
- •Agencies acting as the brand's agent rather than engaging the creator in their own name
- •Creators dealing with an agency who need to know who they are really contracting with
Problems it may help you avoid
- •The common failure where nobody is sure whether the agency signed as principal or as agent.
- •A brand assuming it holds the usage rights when the contract was actually with the agency.
- •Disputes about who is liable when an agency administers a brand's campaign.
- •Advertising non-disclosure issues.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.