Influencer Agreement – Alcohol Campaign
The specialist agreement for a paid alcohol influencer post. Built around the ABAC Responsible Alcohol Marketing Code, the Meta and TikTok branded content rules, and State and Territory liquor promotion law.
Includes GST. Download instantly as a Word document.
Who this template is for
- •Alcohol and alcohol alternative drinks brands running a paid campaign with a creator
- •Creators and talent posting paid alcohol content who want clear, compliant terms
- •Agencies and managers papering an alcohol campaign that has to meet ABAC and liquor law
- •Brands extending into 0% or low-alcohol products who need the same guardrails
What it is
A brand-to-influencer agreement for a paid alcohol campaign, drafted around the ABAC Responsible Alcohol Marketing Code, the Meta and TikTok branded content rules, and State and Territory liquor promotion law. The brand pays a fee; the creator makes the content, posts it with the right age-gating and disclosure, and licenses the brand to use it. The creator keeps ownership of the content and grants a usage licence, rather than handing the content over.
What's inside
- •Campaign schedule (Part A): the parties, what content, which platforms, post dates, the approval process, disclosure, age-gating, usage rights, the fee, and the alcohol eligibility checks.
- •ABAC compliance built in: 25+ talent, at least 80% adult audience, responsible-drinking messaging, ABAC pre-vetting and the free ABAC training course, plus a full ABAC content-rules annexure.
- •Platform rules handled: Meta per-post age-gating and country restrictions, boost permissions and Meta advertising-policy wording, and a clean exclusion of alcohol content from TikTok, where it is a prohibited or restricted category.
- •National liquor promotion schedule: a plain-English annexure covering the liquor Act, regulator and key rules in every State and Territory, plus a promotion-mechanics clause for discounts, competitions, samples and delivery.
- •Alcohol alternatives and AI content: covers 0% and low-alcohol brand extensions, and a warranty for AI-generated talent so it still meets the 25+ rule.
- •Usage rights that split organic from paid: separate usage periods for organic use versus paid ads and boosting, with moral rights consent, GST handling and tax withholding wording.
- •Talent release annexure: a signed release for anyone featured in the content who is not the influencer, including the 25+ acknowledgement.
How easy it is to use
- •Fill in the shaded Part A fields. Everything in [square brackets] is a prompt telling you what to enter.
- •No legal drafting required. The terms in Part B and the annexures stay the same; you only complete the campaign details.
- •Choose your governing law from all eight States and Territories in a single field.
- •Supports electronic signing and signing in counterparts. Reusable for your next alcohol campaign.
Who this is for
- •Alcohol and alcohol alternative drinks brands running a paid campaign with a creator
- •Creators and talent posting paid alcohol content who want clear, compliant terms
- •Agencies and managers papering an alcohol campaign that has to meet ABAC and liquor law
- •Brands extending into 0% or low-alcohol products who need the same guardrails
Problems it may help you avoid
- •ABAC breaches and complaints from content that appeals to minors, shows excessive drinking, or uses under-25 talent.
- •Content being removed, or ad accounts restricted, from getting Meta age-gating and disclosure wrong, or from running alcohol branded content on TikTok.
- •Undesirable-promotion notices under State and Territory liquor law from discounts, competitions, samples or delivery mechanics.
- •Arguments over whether the brand can run the post as a paid ad, and for how long.
- •Disclosure breaches under the AANA Code and the ACL from insufficient ad disclosure on alcohol content.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- for non-alcohol products or campaigns – use the standard Influencer Agreement instead;
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.