Influencer Agreement (Fee + Gifts)
The one-off influencer agreement for when payment is a fee, gifted product, or both. Treats gifts as part of the deal so the content is never mistaken for free.
Includes GST. Download instantly as a Word document.
Add to cartWho this template is for
- •Brands paying a creator with a mix of cash and gifted products / services or gift cards
What it is
The same core one-off, brand-to-influencer agreement, extended to handle non-cash benefits. It records the fee and the gifted items, and treats the gifts as consideration so there is no later argument that the content was unpaid or that the gift had no value. It also factors gifts into tax treatment.
What's inside
- •Everything in the core Influencer Agreement, plus: a non-cash benefits / gifts item that lists the gifted product and its agreed value.
- •Optional exclusivity period: a switchable clause stopping the creator promoting a named competitor for a set window.
- •Gift, tax and super wording: handling of any tax referable to a non-cash benefit, so the gifting side is not left loose.
- •Split usage rights, disclosure and talent release: organic vs paid usage periods, #ad and paid-partnership disclosure, and a release for featured people.
How easy it is to use
- •Complete Part A, including the gifts item and the optional exclusivity field.
- •Prompts in [square brackets] tell you exactly what to enter. No legal drafting needed.
- •Electronic signing supported. Reuse it for every gifting campaign.
Who this is for
- •Brands paying a creator with a mix of cash and gifted products / services or gift cards
Problems it may help you avoid
- •Uncertainty about the value of a gifted collaboration for tax and record-keeping.
- •A creator promoting a direct competitor days after your campaign, where exclusivity was assumed but never agreed.
- •Disclosure and usage-rights gaps that create ACL and Code exposure.
- •Issues around advertising non-disclosure.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.