UGC Content Agreement (One-off)
For user-generated content the brand will own. The creator makes content and assigns it to the brand – no posting on the creator's channels required.
Includes GST. Download instantly as a Word document.
Add to cartWho this template is for
- •Brands buying UGC to run on their own channels and ads
- •Creators producing content for a brand to own and use, rather than posting it themselves
- •Anyone commissioning a one-off batch of photos or video for the brand to keep
What it is
A one-off content agreement where the brand owns the content outright. The creator assigns all rights in the content to the brand, so the brand can use, edit, adapt and publish it however it likes. This is different from an influencer agreement: there is no requirement for the creator to post on their own channels, and the brand gets ownership, not a licence.
What's inside
- •Full assignment of the content: the creator assigns all rights to the brand, who then owns and controls the content.
- •Working files on request: the deliverables can include raw and working files, not just the final export.
- •Moral rights consent: so the brand can edit, adapt and use the content.
- •Warranties, GST, tax and super: the creator warrants they can assign the content, plus GST treatment and tax withholding and super wording for where relevant.
How easy it is to use
- •Complete Part A with the content brief, fee and delivery details. Prompts guide each field.
- •No posting logistics to manage – this is a content supply and ownership deal.
- •Electronic signing supported; reuse for every UGC order.
Who this is for
- •Brands buying UGC to run on their own channels and ads
- •Creators producing content for a brand to own and use, rather than posting it themselves
- •Anyone commissioning a one-off batch of photos or video for the brand to keep
Problems it may help you avoid
- •Not receiving the raw or working files you need to edit and repurpose.
- •Moral rights objections when the brand edits or reuses the content.
- •Uncertainty over whether the creator had the right to hand the content over and how the brand can use it.
- •Disputes over revisions.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- with legal employees (it's made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don't match the description – look for a better option on the website or contact Social Law Co. for a bespoke document.
Why this template
These templates are drafted by Social Law Co, the affiliated Australian law firm that is a member of the AiMCO Industry Advisory Council – the body that helps set influencer marketing best-practice standards in Australia. They help write the standards, not just follow them.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.