Influencer Agreement Template for Cosmetic Surgery
Lawyer-drafted by Social Law Co, the affiliated Australian law firm founded by Tegan Boorman, who leads the AiMCO Industry Advisory Council, the body that helps set influencer marketing best-practice standards in Australia. A purpose built Australian template, not a generic free form.
The influencer agreement for surgical practices. It is built around the Medical Board of Australia's guidelines for advertising and performing cosmetic surgery, and AHPRA's advertising guidelines, including its guidelines for higher risk non-surgical cosmetic procedures for any non-surgical services you feature.
Templates only, not legal advice. Social Law Docs is not a law firm.
One-off payment. No subscription. Instant Word download.
- Includes: Medical Board and AHPRA cosmetic advertising requirements (Annexure C); surgeon registration format; total cost rules; no testimonials, results or inducements; no free or discounted surgery or treatment for the influencer; adult content settings; patient image consent.
- Made for: cosmetic surgery practices and surgeons running influencer campaigns.
How it works
Who this template is for
- •Cosmetic surgery practices and registered medical practitioners who perform cosmetic surgery.
- •Practices that offer cosmetic surgery alongside other services, such as non-surgical cosmetic procedures or skin treatments, including for campaigns about those other services.
- •Agencies running campaigns for surgical practices that want an agreement built around the Medical Board's guidelines. The agreement is drafted to be signed directly between the brand and the influencer, so the agency can prepare it on the brand's behalf but is not a party to it.
- •Influencers and content creators asked to promote a surgeon or practice.
What it is
A one-off influencer agreement for advertising cosmetic surgery, such as breast augmentation, rhinoplasty or abdominoplasty, performed by a registered medical practitioner. It is designed for practices that offer cosmetic surgery, including campaigns about their other services, such as non-surgical cosmetic procedures. The template makes the brand responsible for approving the content before it is published. It places significant restrictions on the content, including on testimonials, results and incentives, and prohibits free or discounted surgery or other treatment for the influencer. Built the Social Law Docs way: Part A is a fill-in schedule, Part B holds the plain English terms, and annexures cover the talent release, brand guidelines and the cosmetic surgery requirements.
What's inside
- •Cosmetic surgery requirements (Annexure C): a dedicated checklist covering surgeon registration and specialty in the Medical Board's format; risk, recovery services and time off work in every post, and no suggestion that surgery can skip the required consultations and cooling-off period; image rules, including before and after images, single images and post-surgical swelling; no trivialising terms, colloquial surgery names or body-image pressure; and total cost rules, no inducements, packages or bundling, and no encouraging debt or use of superannuation.
- •Covers your practice's other services too: feature your non-surgical cosmetic procedures (including higher risk non-surgical cosmetic procedures such as cosmetic injectables), skin treatments or other services alongside your surgery. The same rules apply to all content, and the template applies AHPRA's higher risk procedure guidelines to any higher risk procedure you feature.
- •Guided Part A fields: prompts for the surgery, surgeon and other practitioner registration details, risk and recovery information, and other services featured.
- •No testimonials or personal experience: including controls on comments, tags, mentions, reviews and the influencer's earlier posts.
- •No free surgery, treatment or commissions: reflecting the Medical Board's and AHPRA's bans on free or discounted surgery and procedures for influencers and on commissions for recruiting patients. The influencer is paid a fixed fee.
- •Adults only: content restricted to people aged 18 and over, and no under 18s in content.
- •Platform settings covered: branded content tools, age restrictions and comment, tagging and review settings, with evidence after posting.
- •Patient image consent: separate consent, the right to withdraw, and what happens to the Brand's usage rights and the fee if the influencer is also a patient.
- •Shared responsibility done properly: the Brand approves content, both parties acknowledge they may be liable, and unapproved posts sit outside the liability cap.
- •Built for changing rules: the template provides that if a law, code, guideline or platform policy changes, the updated requirement applies instead, so the agreement doesn't lock the parties into outdated rules. You still need to check the current rules for each campaign.
Ready to get it signed? $1,499 AUD, one-off.
Buy now, $1,499 AUDTakes you to the order box. Tick the terms box, then click Buy now.
How easy it is to use
- •Guided fields. Fill in the shaded Part A fields. Prompts guide each one.
- •No legal drafting required. Part B carries the terms, and you complete the campaign, service and product details.
- •Electronic signing. Supported, and the template is reusable for your next campaign.
Problems it may help you avoid
- •Testimonial breaches. Including the influencer describing their own surgery, showing results or re-sharing patient posts.
- •Cosmetic advertising breaches. Trivialising terms, colloquial surgery names, body-image pressure, incomplete costs and missing risk and recovery information.
- •Financial pressure breaches. Commissions, financing promotions and encouraging debt or superannuation access.
- •Inducement breaches. Discounts, packages, bundling and gifts for promoting the surgeon.
- •Platform takedowns. Posting without the required age restrictions or platform permissions.
- •Disclosure breaches under the AANA Code and the ACL.
Typical free template vs this template
| What you get | Typical free template | This template |
|---|---|---|
| Medical Board and AHPRA cosmetic advertising requirements | Varies | Yes |
| Surgeon registration format | Varies | Yes |
| Total cost and no inducements | Varies | Yes |
| No testimonials, results or free surgery | Varies | Yes |
| Adult content and age-restriction settings | Varies | Yes |
| Patient image consent and withdrawal | Varies | Yes |
| Shared responsibility and mutual indemnities | Varies | Yes |
| Drafted by a law firm whose founder leads the AiMCO Industry Advisory Council | Unknown | Yes |
"Typical free template" is a general description, not a review of any particular provider.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- for a business that doesn't offer cosmetic surgery (see "Which of our health templates should I choose?" in the FAQ below);
- where the influencer will receive free or discounted surgery or other treatment as part of the deal;
- with legal employees (it's made with independent contractors in mind);
- when anyone under 18 will appear in the content;
- if your plans don't match the description (look for a better option on the website or contact Social Law Co. for a bespoke document).
Related templates
FAQ
Is this legal advice?
No. Social Law Docs sells templates only and is not a law firm. Buying a template does not create a lawyer and client relationship. If you want advice, Social Law Co can help under its own terms of engagement.
Who drafted it?
Social Law Co, the affiliated Australian law firm founded by Tegan Boorman, who leads the AiMCO Industry Advisory Council.
What is it?
A one-off influencer agreement for advertising cosmetic surgery performed by a registered medical practitioner, built around the Medical Board's cosmetic surgery guidelines and AHPRA's advertising guidelines, including for any higher risk non-surgical cosmetic procedures featured.
Our practice offers cosmetic surgery and other services. Which template should we use?
The Cosmetic Surgery template is designed for any practice that offers cosmetic surgery, including campaigns about its non-surgical cosmetic procedures, skin treatments or other services.
Which of our health templates should I choose?
This guide is about choosing a template. It isn't a statement of what the law requires for any particular campaign. The choice depends on what your business offers, not on what a particular campaign is about. If your business offers cosmetic surgery (with or without other services), the Cosmetic Surgery template is designed for all of your campaigns, including campaigns about your other services. If your business offers higher risk non-surgical cosmetic procedures, such as cosmetic injectables or dental veneers, but not cosmetic surgery, the Higher Risk Non-Surgical Cosmetic Procedures template is designed for all of your campaigns, including campaigns about your other services. If your business offers neither, the Regulated Health Services template is designed for your campaigns about regulated health services. If your campaign is only about a therapeutic good, and your business doesn't provide a regulated health service, our Therapeutic Goods template is designed for that. For example, a dental practice that offers veneers would use the Higher Risk Non-Surgical Cosmetic Procedures template even for a campaign about check-ups, and all of its campaigns would be subject to that template's restrictions, including adult-only content.
Is this template for cosmetic surgery campaigns?
This template is designed for influencer agreements about cosmetic surgery. Under the template, the brand approves the content, and the cosmetic surgery requirements in Annexure C, including the ban on testimonials, apply to all content.
Can the influencer share their own surgery or results?
No. The template prohibits the influencer from describing or showing any surgery they have had, or its results.
Can we pay the influencer per booking or give them an affiliate code?
No. The template requires a fixed fee and prohibits commissions, per-booking payments and affiliate links or codes.
Can the influencer encourage people to "book now"?
The template prohibits content suggesting that surgery can be booked, paid for or performed without the consultations and cooling-off period the Medical Board's guidelines require, and content encouraging people to take on debt or use their superannuation to pay for surgery.
Can we pay the influencer in free treatment or products?
The template doesn't allow free or discounted treatment as payment, but it does allow some products. Under the template, free or discounted surgery, procedures or other treatment aren't included in the payment options; prescription or pharmacist-only medicines aren't included; and other products, such as aftercare or skincare products, can form part of the payment if the brand can lawfully supply them. They're recorded in Part A with their value, and the template limits the influencer to endorsing (not reviewing) any therapeutic goods they receive.
Can the content mention price?
Under the template, only the total cost may be mentioned, including consultation, anaesthetist, hospital and aftercare costs.
Which platforms can the influencer post on?
The template lets you list the platforms in Part A. It makes the Brand responsible for choosing platforms whose branded content policies permit the campaign, and requires both parties to follow each platform's policies as they stand at the time.
Can I edit it in Word?
Yes. It is a Word document you download instantly after checkout. Fill in the shaded Part A fields. Prompts guide each field.
Is it a subscription?
No. It is a one-off payment of $1,499 AUD.
What should I check before I buy?
The template contains significant restrictions on what the content can include. Read the description above carefully to make sure they suit your plans. Using the template doesn't guarantee that a campaign complies. The content of each campaign still needs to be checked against the rules that apply at the time.
When should I use a different template?
Don't use this template: for a business that doesn't offer cosmetic surgery; with legal employees; or if your plans don't match the description.
What problems can it help you avoid?
Testimonial breaches; cosmetic advertising breaches under the Medical Board's and AHPRA's guidelines; inducement breaches; platform takedowns; and disclosure breaches under the AANA Code and the ACL.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. Social Law Co, the affiliated Australian law firm, can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.