Legal Templates for the
Creator Economy

The essential one-off agreement for a paid influencer post. A brand pays a creator a fee for content and the right to use it. Plain English, sign and go.

The one-off influencer agreement for when payment is a fee, gifted product, or both. Treats gifts as part of the deal so the content is never mistaken for free.

The one-off influencer agreement for campaigns where a child under 18 will feature in the content. Builds in the child-employment authorisations, parental consent and on-set protections each State requires.

The influencer agreement for advertising TGA-regulated products – medicines, devices, supplements, sunscreens and the like. Endorsement only, mandatory statements, and claims that match the ARTG.

The specialist agreement for a paid alcohol influencer post. Built around the ABAC Responsible Alcohol Marketing Code, the Meta and TikTok branded content rules, and State and Territory liquor promotion law.

For when a brand books a creator who is represented by a talent manager. The brand is the contracting party, pays the fee and gifts, and takes the usage rights it needs. The talent manager signs, communicates and gets paid as the creator's agent.

A fixed-term ambassador deal: monthly posts for monthly pay, with discount codes, affiliate commission and exclusivity built in. For ongoing partnerships, not one-offs.

For when an agency engages the creator directly. The agency is the contracting party, pays the fee and gifts, and takes the usage rights it needs to service its brand client.

For when the brand is the contracting party but an agency signs and administers the deal on the brand's behalf. The agency acts as agent, not principal.

For when an influencer's agency signs the deal in its own name and stands behind the work. The agency supplies the influencer, and is responsible for delivery and payment.

A back-to-back agency deal: the brand's marketing agency contracts the creator's talent agency, both in their own names. The brand is named for tagging and usage, but is not a party.

For when the brand is the contracting party, its marketing agency signs as agent, and a talent agency supplies the creator. The agency acts as agent, not principal.

For when an influencer marketing agency books a creator who is represented by a talent manager. The agency is the contracting party, pays the fee and gifts, and takes the usage rights it needs to sub-licence to its brand client. The talent manager signs, communicates and gets paid as the creator's agent.

For user-generated content the brand will own. The creator makes content and assigns it to the brand – no posting on the creator's channels required.

For an ongoing UGC supply arrangement over a set period. Recurring content the brand owns – same ownership model as the one-off, built for a rolling relationship.

For agencies commissioning UGC from a creator for a brand client. The agency owns the content and can pass ownership or licence to the brand.

The core agreement for a manager or agency that represents a creator on an ongoing, exclusive basis. It sets the commission, the services, the money handling and the term. Plain English, fill in Part A, everyone signs.

One signed page per attendee, and your event footage is safe to use in marketing. Fast to collect at the door or by digital link.

Extend or expand content usage after the deal is signed, for an agreed extra fee. One page, sign and go – everything else in the original agreement stays the same.