Influencer Agreement Template for Regulated Health Services
Lawyer-drafted by Social Law Co, the affiliated Australian law firm founded by Tegan Boorman, who leads the AiMCO Industry Advisory Council, the body that helps set influencer marketing best-practice standards in Australia. A purpose built Australian template, not a generic free form.
The influencer agreement for clinics, practitioners and health businesses. It is built around both rulebooks: AHPRA and the National Law for the health service, and the TGA for any therapeutic goods used to deliver it. No testimonials, no prescription medicine references, and clear responsibility for every post.
Templates only, not legal advice. Social Law Docs is not a law firm.
One-off payment. No subscription. Instant Word download.
- Includes: AHPRA and TGA sections in Part A; no clinical testimonials; Restricted Medicine controls; free services and products as payment; post-upload platform settings checks; patient image consent; mutual indemnities and a liability cap you set.
- Made for: clinics, practitioners and health businesses running influencer campaigns.
How it works
Who this template is for
- •Allied health, dental, optometry, physiotherapy, GP, telehealth and wellness businesses engaging influencers to promote a regulated health service.
- •Health businesses whose services involve therapeutic goods, such as devices or over-the-counter products.
- •Agencies running campaigns for health clients that want an agreement built around the AHPRA and TGA rules. The agreement is drafted to be signed directly between the brand and the influencer, so the agency can prepare it on the brand's behalf but is not a party to it.
- •Influencers and content creators asked to promote a clinic, practitioner or health service.
What it is
A one-off influencer agreement for advertising a regulated health service, including services that use therapeutic goods. It is built around the AHPRA advertising rules under the National Law and the TGA advertising rules together, for campaigns where a post promoting a clinic may also promote the medicines or devices it uses. The template restricts testimonials, patient outcomes and references to prescription medicines in the content, and sets out each party's compliance obligations clearly, so everyone knows who is responsible for what. Built the Social Law Docs way: Part A is a fill-in schedule with health service and therapeutic goods sections, Part B holds the plain English terms, and annexures cover the talent release and brand guidelines. Advertising cosmetic surgery or higher risk non-surgical cosmetic procedures such as cosmetic injectables? Those have their own dedicated templates.
What's inside
- •Health service and therapeutic goods sections (Part A): identify the service, the practitioner and registration number, any therapeutic good and its ARTG number, the mandatory statements, comment settings, pricing and age-targeting limits.
- •Free services and products as payment: record any free consultations, treatment or products in Part A alongside the cash fee, with their value counted towards the total payment for the liability cap, refunds and tax withholding. The influencer can't describe or show any treatment or its outcome, therapeutic goods can only be endorsed (not reviewed from personal use), and prescription medicines can't be provided.
- •No clinical testimonials: no statements about the reason for, experience of or outcome of the service, or the skill of the practitioner, plus controls on comments, likes, re-shares, third-party reviews and the influencer's earlier posts.
- •Health advertising restrictions: no unreasonable expectations, no minimising risk, no urgency tactics, accurate comparisons, protected titles like "specialist" and "surgeon", and the rules for before and after images.
- •Lower-risk cosmetic procedures covered: no glamorising, no free treatment for the influencer, and no inducements or financing promotions for procedures like laser hair removal or chemical peels.
- •Restricted Medicine controls: no direct or indirect references to prescription-only medicines, including product names, acronyms, nicknames, class terms like "weight loss injections", hashtags, images of syringes or vials, and before and after images implying a medicine was used.
- •Platform settings covered: the influencer must apply branded content tools, age restrictions and comment settings when posting, and give the Brand evidence they did.
- •Shared responsibility done properly: the Brand reviews and approves content, both parties acknowledge they may be liable, and the indemnities reflect who controls what. Unapproved posts sit outside the liability cap.
- •Fair payment terms: a fixed fee, and for cosmetic procedures no commissions, per-booking payments or affiliate codes.
- •Privacy and patient protections: separate patient image consent (including the right to withdraw it), no identifying information in content, and health information handling.
- •Built for changing rules: the template provides that if a law, code, guideline or platform policy changes, the updated requirement applies instead, so the agreement doesn't lock the parties into outdated rules. You still need to check the current rules for each campaign.
- •Talent release, brand guidelines and regulatory change exit.
Ready to get it signed? $995 AUD, one-off.
Buy now, $995 AUDTakes you to the order box. Tick the terms box, then click Buy now.
How easy it is to use
- •Guided fields. Fill in the shaded Part A fields. Prompts guide each one.
- •No legal drafting required. Part B carries the terms, and you complete the campaign, service and product details.
- •Electronic signing. Supported, and the template is reusable for your next campaign.
Problems it may help you avoid
- •Testimonial breaches. Including testimonials about the clinical aspects of a service, and testimonials about therapeutic goods from a paid influencer.
- •Unlawful prescription medicine advertising. Including indirect references like "Tox" or "GLP-1".
- •Misleading health claims. Unsupported claims, minimised risks, unrealistic before and after images and misused titles.
- •Platform takedowns. Posting in categories a platform prohibits, or without the required settings.
- •Disclosure breaches under the AANA Code and the ACL.
Typical free template vs this template
| What you get | Typical free template | This template |
|---|---|---|
| AHPRA and TGA rules together | Varies | Yes |
| No clinical testimonials | Varies | Yes |
| Restricted Medicine controls | Varies | Yes |
| Post-upload platform settings checks | Varies | Yes |
| Patient image consent and withdrawal | Varies | Yes |
| Free services and products as payment | Varies | Yes |
| Shared responsibility and mutual indemnities | Varies | Yes |
| Talent release and brand guidelines annexures | Varies | Yes |
| Drafted by a law firm whose founder leads the AiMCO Industry Advisory Council | Unknown | Yes |
"Typical free template" is a general description, not a review of any particular provider.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
When not to use this template
This template should not be used:
- for a product-only campaign about a therapeutic good by a brand that doesn't provide a regulated health service (use our Therapeutic Goods template);
- to advertise higher risk non-surgical cosmetic procedures such as cosmetic injectables, thread lifts or hair transplants (use our Higher Risk Non-Surgical Cosmetic Procedures template);
- to advertise cosmetic surgery (use our Cosmetic Surgery template);
- for a business that offers higher risk non-surgical cosmetic procedures or cosmetic surgery, even for campaigns about its other services (see "Which of our health templates should I choose?" in the FAQ below);
- for a campaign that needs to name or promote a prescription medicine, which the template doesn't allow;
- where you plan to pay the influencer in free or discounted non-surgical cosmetic procedures or cosmetic surgery, or in prescription or pharmacist-only medicines;
- with legal employees (it's made with independent contractors in mind);
- when children will be featured in the content;
- if your plans don't match the description (look for a better option on the website or contact Social Law Co. for a bespoke document).
Related templates
FAQ
Is this legal advice?
No. Social Law Docs sells templates only and is not a law firm. Buying a template does not create a lawyer and client relationship. If you want advice, Social Law Co can help under its own terms of engagement.
Who drafted it?
Social Law Co, the affiliated Australian law firm founded by Tegan Boorman, who leads the AiMCO Industry Advisory Council.
What is it?
A one-off influencer agreement for advertising a regulated health service, including services that use therapeutic goods. It applies the AHPRA and TGA advertising rules together, with no testimonials and no prescription medicine references.
Who is it for?
Allied health, dental, optometry, physiotherapy, GP, telehealth and wellness businesses engaging influencers; agencies running health campaigns; and creators asked to promote a health service.
How is it different from the Therapeutic Goods template?
The Therapeutic Goods template covers products only. This template adds the AHPRA layer for health services and the restrictions on referring to prescription medicines used in a service.
Which of our health templates should I choose?
This guide is about choosing a template. It isn't a statement of what the law requires for any particular campaign. The choice depends on what your business offers, not on what a particular campaign is about. If your business offers cosmetic surgery (with or without other services), the Cosmetic Surgery template is designed for all of your campaigns, including campaigns about your other services. If your business offers higher risk non-surgical cosmetic procedures, such as cosmetic injectables or dental veneers, but not cosmetic surgery, the Higher Risk Non-Surgical Cosmetic Procedures template is designed for all of your campaigns, including campaigns about your other services. If your business offers neither, the Regulated Health Services template is designed for your campaigns about regulated health services. If your campaign is only about a therapeutic good, and your business doesn't provide a regulated health service, our Therapeutic Goods template is designed for that. For example, a dental practice that offers veneers would use the Higher Risk Non-Surgical Cosmetic Procedures template even for a campaign about check-ups, and all of its campaigns would be subject to that template's restrictions, including adult-only content.
Our clinic offers injectables and facials. Which template should we use?
The Higher Risk Non-Surgical Cosmetic Procedures template is designed for any clinic that offers injectables or other higher risk non-surgical cosmetic procedures, including campaigns about facials or other services.
We're a dental practice that offers veneers. Which template should we use?
The Higher Risk Non-Surgical Cosmetic Procedures template is designed for any practice that offers veneers or other higher risk non-surgical cosmetic procedures, including campaigns about check-ups and other general dental services. All campaigns under it are subject to its restrictions, including adult-only content.
Can I use it for cosmetic injectables or cosmetic surgery?
No. This template isn't designed for them. We have dedicated templates for Higher Risk Non-Surgical Cosmetic Procedures and Cosmetic Surgery.
Can we pay the influencer in free services or products?
The template allows free or discounted services or products to form part of the payment for most health services. They're recorded in Part A, with their value, alongside any cash fee. The template doesn't allow them for free or discounted non-surgical cosmetic procedures or cosmetic surgery, such as skin, laser or injectable treatments, whatever the campaign is about; prescription or pharmacist-only medicines; or products the brand can't lawfully supply. Where services or products are provided, the template also restricts the influencer from describing or showing any treatment or its outcome, and limits them to endorsing (not reviewing) any therapeutic goods they receive.
Which platforms can the influencer post on?
The template lets you list the platforms in Part A. It makes the Brand responsible for choosing platforms whose branded content policies permit the campaign, and requires both parties to follow each platform's policies as they stand at the time.
Can I edit it in Word?
Yes. It is a Word document you download instantly after checkout. Fill in the shaded Part A fields. Prompts guide each field.
Is it a subscription?
No. It is a one-off payment of $995 AUD.
What should I check before I buy?
The template contains significant restrictions on what the content can include. Read the description above carefully to make sure they suit your plans. Using the template doesn't guarantee that a campaign complies. The content of each campaign still needs to be checked against the rules that apply at the time.
When should I use a different template?
Don't use this template: for a product-only campaign about a therapeutic good by a brand that doesn't provide a regulated health service; for higher risk non-surgical cosmetic procedures or cosmetic surgery; for a business that offers higher risk non-surgical cosmetic procedures or cosmetic surgery, even for campaigns about its other services; for a campaign that needs to name a prescription medicine; with legal employees; or if your plans don't match the description.
What problems can it help you avoid?
Testimonial breaches; unlawful prescription medicine advertising, including indirect references; misleading health claims; platform takedowns; and disclosure breaches under the AANA Code and the ACL.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. Social Law Co, the affiliated Australian law firm, can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law CoImportant: no legal advice
Social Law Docs is not a law firm and does not provide legal advice. We sell document templates only.
Buying a template does not create a lawyer and client relationship with Social Law Docs or with Social Law Co.
Every template is general in nature. It has been prepared with Australian law and industry best practice in mind, but it has not been prepared for your specific circumstances, and laws and industry codes change.
You are responsible for deciding whether a template is right for your situation and for completing it correctly. If you are unsure, get legal advice before you sign.
Social Law Docs is affiliated with Social Law Co, an Australian law firm, but the two are separate legal entities. Legal advice and custom drafting are provided by Social Law Co under its own terms of engagement.