What it is
An agreement between an agency and an influencer where the agency engages the influencer in its own name, not as agent for the brand. The agency is the contracting party. It is used where the agency has its own direct relationship with the influencer and manages the campaign independently of the brand’s direct involvement.
What’s inside
- Agency as principal: the agreement is between the agency and the influencer directly.
- Part A — the brief: deliverables, platforms, post dates, content approval and fee.
- Content rights: ownership and usage rights flow to the agency, which on-licenses to the brand.
- Disclosure: the influencer’s obligation to disclose the commercial relationship.
- Warranties, indemnities and GST: agency-specific protections and invoicing structure.
How easy it is to use
- Fill in Part A with the campaign brief and fee. Prompts guide every field.
- The agency-as-principal structure is pre-built — no drafting required.
- Electronic signing supported; reuse across multiple influencer engagements.
Who this is for
- •Agencies engaging influencers directly in their own name
- •Influencers contracted by an agency rather than a brand
- •Campaign managers who need a clear agency-to-influencer agreement
Problems it may help you avoid
- •Confusion over who the contracting party is — the agency or the brand.
- •Content rights gaps where the agency cannot on-license content to the brand.
- •Using a brand-to-influencer template for an agency engagement and creating structural problems.
- •Disclosure failures in agency-managed campaigns.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
⚠ When not to use this template
This template should not be used:
- with legal employees (it’s made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don’t match the description — look for a better option on the website or contact Social Law Co for a bespoke document.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law Co →Not legal advice. Social Law Docs sells document templates, not legal advice. Templates are general documents and are not tailored to your circumstances. You should obtain your own legal advice before relying on any template. Buying a template does not create a lawyer-client relationship between you and Social Law Docs or Social Law Co. If you need legal advice, contact Social Law Co.