What it is
An agreement where the agency acts as agent for the brand when engaging the influencer. The brand is the contracting party; the agency signs on the brand’s behalf. It is used where the agency manages the campaign but the brand wants to be the party with direct contractual rights against the influencer.
What’s inside
- Agency as agent: the agency signs on behalf of the brand; the brand is the principal.
- Part A — the brief: deliverables, platforms, post dates, content approval and fee.
- Content rights: ownership and usage rights flow directly to the brand.
- Disclosure: the influencer’s obligation to disclose the commercial relationship.
- Warranties, indemnities and GST: brand-focused protections with agency facilitation.
How easy it is to use
- Fill in Part A with the brand details, campaign brief and fee. Prompts guide every field.
- The agency-as-agent structure is pre-built — the agency signs in the brand’s name.
- Electronic signing supported; reuse for every agency-facilitated brand campaign.
Who this is for
- •Agencies acting as agent for a brand client
- •Brands that want direct contractual rights but use an agency to manage the campaign
- •Influencers engaged through an agency acting on a brand’s behalf
Problems it may help you avoid
- •Confusion over whether the agency or the brand holds the contractual rights.
- •Content rights ending up with the agency when the brand needs them.
- •Using the wrong agency template and creating an unintended principal relationship.
- •Disclosure failures where the influencer is unclear about who the brand is.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
⚠ When not to use this template
This template should not be used:
- with legal employees (it’s made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don’t match the description — look for a better option on the website or contact Social Law Co for a bespoke document.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law Co →Not legal advice. Social Law Docs sells document templates, not legal advice. Templates are general documents and are not tailored to your circumstances. You should obtain your own legal advice before relying on any template. Buying a template does not create a lawyer-client relationship between you and Social Law Docs or Social Law Co. If you need legal advice, contact Social Law Co.