What it is
A longer-form agreement for an ongoing brand ambassador relationship over a defined term. Unlike a single-campaign agreement, this document covers a sustained partnership: regular deliverables, exclusivity obligations, ambassador conduct standards and a fee structure across the term. It is built for relationships where the influencer represents the brand over time, not just for one campaign.
What’s inside
- Term and renewal: a defined ambassador period with optional renewal provisions.
- Deliverables across the term: content obligations, posting cadence and platform requirements over the relationship.
- Exclusivity: restrictions on working with competing brands during the term.
- Ambassador conduct: standards the ambassador must maintain, including brand alignment and public conduct obligations.
- Fee structure: retainer, per-post fees or a combination, with invoicing and GST provisions.
- Content rights and usage: ownership and usage rights across the full term.
- Termination: how either party can end the relationship and what happens to content and fees on exit.
How easy it is to use
- Fill in Part A with the term, deliverables, fee structure and exclusivity scope. Prompts guide every field.
- The conduct and termination clauses are pre-built — adjust the key commercial terms only.
- Electronic signing supported; one agreement covers the whole ambassador relationship.
Who this is for
- •Brands building a longer-term ambassador program
- •Influencers entering an ongoing paid partnership with a brand
- •Agencies managing ambassador programs on behalf of brand clients
Problems it may help you avoid
- •Using a single-campaign agreement for an ongoing relationship and re-papering every month.
- •Ambassador exclusivity disputes where the scope was never clearly defined.
- •Content rights gaps across a long-term relationship.
- •Conduct issues where the ambassador’s obligations were never set out in writing.
- •Termination disputes where exit rights and post-termination obligations were unclear.
Check it fits before you buy
Templates are general documents, not tailored to your situation. Read the description above and make sure this template matches your intended use before you purchase. If it is not the right fit, it may not do what you need.
⚠ When not to use this template
This template should not be used:
- with legal employees (it’s made with independent contractors in mind);
- when advertising regulated products or services (refer to other templates built specifically for that purpose);
- when children will be featured in the content (refer to other templates built with kidfluencers in mind);
- if your plans don’t match the description — look for a better option on the website or contact Social Law Co for a bespoke document.
Want advice or changes to the terms?
Social Law Docs sells templates only and cannot give you legal advice. If you want advice on whether this template suits your campaign, or you want the terms reviewed or edited for a specific campaign, that is legal work.
Social Law Co is the affiliated Australian law firm. They can advise on the terms or draft changes for you. Additional fees apply and Social Law Co acts under its own terms of engagement.
Contact Social Law Co →Not legal advice. Social Law Docs sells document templates, not legal advice. Templates are general documents and are not tailored to your circumstances. You should obtain your own legal advice before relying on any template. Buying a template does not create a lawyer-client relationship between you and Social Law Docs or Social Law Co. If you need legal advice, contact Social Law Co.